Research Gone Wild or How to Lie With Design Research

Dan Shafer author of "Designing for Interaction" shares his tips on "How to Lie With Design Research", a lighthearted and entertaining presentation on how to use design research to validate your theory, your client's theory or any other theory or concept you'd like to get paid for investigating, all with aplomb and grace, including:

• Don't go out in the field unless you have to! Especially in today's economy, why spend the money?
  
• Skew the participants to suit the results your seeking.
  
• Lead your participants.
• If you don't like what they say, then answer questions that weren't asked or find more interesting things to validate.
  
• Then toss out any results that you don't like
• And spin the data to suit your needs
• Use shock and awe presentation techniques to deliver your findings
  
• If that doesn't work, then confuse the client by making meaningless data meaningful or meaningful data meaningless. (I'm confused already.)

How to Lie with Design Research